Grant Broadcasters now commanding 46 stations across the country, have inked a new deal with AudioBoom to host, distribute and monetize on-demand content for the group.
Grant Broadcasters with heritage brands like 7HOFM Hobart, Illawarra’s WAVE FM, River949 in south east Queensland, Hot100 Darwin and K rock 95.5 in Geelong will see the partnership with AudioBoom will enable syndication of these shows and more to platforms such as iTunes, Google Play, Stitcher and TuneIn, while providing dedicated followers with content on Facebook and Twitter via AudioBoom’s embeddable player.
“The arrangement with AudioBoom reinforces our ongoing commitment to serve the communities in which we operate by offering them more ways to listen and engage,”say Rohan Dwyer, Group General Manager at Grant Broadcasters. “Now our listeners can access local personalities and their favourite shows anytime and anywhere on a device of their choosing.”
In addition to expanded distribution, AudioBoom will help Grant Broadcasters with increased monetisation via pre and post-roll audio adverts along with display ads and potential sponsorships.