BMF win Siren Awards Round 3

BMF creative agency has won Round 3 of the 2023 Siren Awards with the ad campaign, ‘Specials you can buy’ for ALDI Australia. 

The radio ad series from creatives Kiah Nicholas and Emily Field featured a hero brand spot with an ongoing retail layer focussing on Special Buys products, including washing machines, bed linen and barista-quality coffee machines.

“We had a quality job to do on ALDI Special Buys. So, when we started spit-balling, we found ourselves asking: what is special? Is the universe special? Earth? Humanity? Love? This microcosm? And out of everything in it, what makes ALDI Special Buys special?” said Emily and Kiah.

“Then, in our state of existential-like insanity, we thought the obvious: It’s special, you can buy!”

“To make an effective radio ad, don’t act, sound, or be like a radio ad. Not just on brand briefs, but on retail too. Retail ads rarely leave anything to the imagination. But they should, because letting listeners connect the dots, and creating a smile in the mind, is what makes for effective work.”

The Sirens Council also selected the BMF-produced ‘Special You Can Buy – Atoms 1078’, as the best single ad of the round. 

The ad is now in the running for the 2023 Gold Siren Award for the best radio ad, with the major prize being a trip for the winners and their clients to the Cannes Lions International Advertising Festival.

Sound Engineer Nick Gallagher from Cue Sound studio took home the craft category winner for the West Australian Ballet piece, Music. Ballet. Side by side.

Winning entries from each round are entered into the 2023 Gold Siren Awards, with the winner to be announced in May 2023.