BMF crowned winners of Round 5 Siren Awards

Ad agency BMF has taken out the top spot in the Round 5 Siren Awards 2023 for their Aldi Australia radio ad campaign, being recognised for their work with the Overall and Best Campaign title. 

Winning this year’s Siren Awards with their ‘ALDI Christmas 2022’ radio ad campaign has given BMF “the confidence to always keep pushing radio as the massive creative opportunity it is.”

“For us, radio is such a rewarding medium where the sky’s the limit,” the BMF team said.

“With only 15 seconds, it’s vital to be able to quickly and efficiently create a specific mood,” in a radio ad, while, “having fun, ensuring the writing is sound-first, and using as much imagination as possible,” is key to an effective campaign. “Because anything can happen in radio.”

The creative team at BMF for the ALDI campaign, Josie Fox, Erica Mallett, Angel McMullan, and Harry Stanford said that the winning radio ads aimed to, “avoid the typical Christmas schmaltz by creating a tension between warm generosity and aggressive hosting. It really speaks to the realities of complex family relationships (but in a fun way!).”

“Yes, we have hams to sell. But wrapping those hams in something that will make people smile, relate and actually lean in – that’s our goal. Sort of like… a hammy Trojan Horse.”

M&C Saatchi was awarded the Single Winner and Craft Winner for client Steggles Turkey.

The Sirens Award winners are selected by the Sirens Council to recognise outstanding radio advertising. Winning entries will be a part of the 2023 Gold Sirens, to be held later this year.

Commercial Radio and Audio are the organisers of the Sirens. CRA CEO Ford Ennals, on congratulating the winners said: “The winning radio ads hit home with creativity while nailing a client brief with pinpoint accuracy. Such is the power of audio storytelling in supporting and evolving brand values.”

The commercial radio Siren Awards are run by CRA to recognise outstanding radio advertising and are judged by industry experts across five rounds throughout the year, plus a final call round.

Winning entries are entered into the 2023 Gold Siren Awards.

Listen to the Round 5 winning ads here.

Round 5 Overall and Campaign Winner

Entering Company: BMF
Commercial Title: ALDI Christmas 2022
Brand: ALDI Australia
Advertising Agency: BMF
Creatives: Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan
Creative Directors: David Fraser and Dantie Van Der Merwe

Single Winner

Entering Company: Baiada
Commercial Title: Ugly makes you super (Tech).
Brand: Steggles Turkey
Advertising Agency: M&C Saatchi
Creatives: Jason Leigh
Creative Directors: Sharon Edmondston, Cam Blackley

Craft Winner

Entering Company: Baiada
Commercial Title: Ugly makes you super (Tech).
Brand: Steggles Turkey
Production Company: Massive Music
Director: Nathan Cavaleri (Composer)
Casting: N/A
Sound Studio: Massive Music
Sound Engineer: Nathan Cavaleri (composer), Simon Kane (engineer).
Advertising Agency: M&C Saatchi
Creative Director: Sharon Edmondston

Single Highly Commended

Entering Company: Baiada
Commercial Title: Ugly makes you super (History).
Brand: Steggles Turkey
Advertising Agency: M&C Saatchi
Creatives: Jason Leigh
Creative Directors: Sharon Edmondston, Cam Blackley.

Entering Company: BMF
Commercial Title: ALDI Christmas 2022 – A Most Insistent Host
Brand: ALDI Australia
Advertising Agency: BMF
Creatives: Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan
Creative Directors: David Fraser, Dantie Van Der Merwe

Entering Company: BMF
Commercial Title: ALDI Christmas 2022 – Panettone
Brand: ALDI Australia
Advertising Agency: BMF
Creatives: Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan
Creative Directors: David Fraser and Dantie Van Der Merwe

Campaign Highly Commended

Entering Company: Friend in Need
Commercial Title: Friend in Need – DV, Seperation, Finance
Brand: Friend in Need
Advertising Agency: Wildlings Creative
Creatives: Matt Wilson, Neil Martin, Pat Lennox, Ben Green, Garreth Bennett
Creative Directors: Matt Wilson, Neil Martin, Pat Lennox, Ben Green

Entering Company: Baiada
Commercial Title: Ugly makes you super (30″ campaign).
Brand: Steggles Turkey
Advertising Agency: M&C Saatchi
Creatives: Jason Leigh
Creative Directors: Jason Leigh

Craft Highly Commended

Entering Company: Eardrum Commercial Title: Sledging – Big Bat
Brand: Coopers Mild
Production Company: Eardrum Director: Ralph van Dijk
Casting: Eardrum
Sound Studio: Sonar Music
Sound Engineer: Timothy Bridge
Advertising Agency: The Royals Creative Directors: Seb Vizor

Entering Company: Eardrum Commercial Title: Sledging – Boundaries
Brand: Coopers Mild
Production Company: Eardrum
Director: Ralph van Dijk
Casting: Eardrum
Sound Studio: Sonar Music
Sound Engineer: Timothy Bridge Advertising Agency: The Royals Creative Directors: Seb Vizor

Craft Highly Commended

Entering Company: Eardrum Commercial
Title: Sledging – Big Bat
Brand: Coopers Mild
Production Company: Eardrum Director: Ralph van Dijk
Casting: Eardrum
Sound Studio: Sonar Music
Sound Engineer: Timothy Bridge Advertising Agency: The Royals
Creative Directors: Seb Vizor

Entering Company: Eardrum Commercial
Title: Sledging – Boundaries
Brand: Coopers Mild
Production Company: Eardrum
Director: Ralph van Dijk
Casting: Eardrum
Sound Studio: Sonar Music
Sound Engineer: Timothy Bridge
Advertising Agency: The Royals Creative Directors: Seb Vizor