Ben & Liam become faces of Vicks VapoDrops
Nova Adelaide’s Breakfast duo, Ben Harvey and Liam Stapleton are the new faces of Proctor & Gamble’s cough and congestion relief product, Vicks VapoDrops.
The television execution of the ad sees the duo at ‘Ben & Liam FM’ with Stapleton sniffy, coughing and struggling to talk.
At the recommendation of Harvey, he pops some drops and is instantly revived.
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The campaign was created by Proctor & Gamble’s creative agency, Publicis Communications, and talent was secured by P&G’s global talent procurement agency, The Marketing Arm.
It will run across TV, outdoor, social media and retail.
Stapleton and Harvey spoke to Hamish Blake on their radio show last week, which can be heard below. Blake and his wife Zoe Foster-Blake are currently promoting Australia as a tourism destination to locals under the ‘Holiday Here This Year’ banner.