Backchat Studios announces new partnership with Common

The Backchat Studios team with Common's Rachel Henry. Image supplied

BackChat Studios is joining forces with publishing house Common, as it moves to unlock new commercial opportunities across branded content, sponsorships and integrated social campaigns, while expanding its reach across key platforms.

The partnership signals BackChat Studios’ next chapter, as it doubles down on building one of Australia’s leading independent sports media networks.

It also comes at a time of strong momentum for both businesses, as the media landscape continues to shift toward social-first, personality-led, and always-on content experiences.

Co-founder of BackChat Studios Will Schofield says the partnership reflects a shared understanding of where modern sports media is heading.

“Common just get it. They understand where attention is going and why modern media is outperforming traditional channels across podcasts, YouTube and social media. We’ve built BackChat Studios around authentic voices and direct access to athletes. This partnership allows us to scale that in a way that still feels true to our audience. House of Common are perfectly aligned with how we see the future of sports media.”

 Co-founder and COO at Common Rachel Henry says BackChat Studios was a natural fit for the network’s growing ecosystem.

“BackChat Studios has built one of the most engaged and culturally relevant sports audiences in the country, underpinned by authentic storytelling and a deep connection to athletes and fans.”

“What stood out immediately was the strength and scalability of their content engine. They’re not just a single show, they’re a true studio with a diverse and growing slate that’s primed for commercialisation.”

“We’re incredibly excited to take this to market together, working with brand partners to unlock smart, integrated opportunities across their shows and social channels and helping accelerate the next phase of growth for the business.”

Image supplied.