Authentic Entertainment’s new division

Staff Writer

They are behind the likes of Take 40, Vevo, Live at the Chapel, My Generation and The Hot Hits and they continue to redefine their position to the market.

Authentic Entertainment has now created a new Brand Partnerships division. It’s a content-marketing team with the purpose of developing new solutions to connect brands with consumers through music and entertainment.

"As a business which produces 180 pieces of content a day we are experienced in integrating brands seamlessly into our content, as well as creating bespoke content for brands. The Brand Partnerships team builds on this area of our business, focussing exclusively on creating integrated and content-led strategies for our clients. We will be ambitious with our clients who are looking for first-to-market opportunities and who are looking for unique ways to innovate to their consumers."  Said Danika Johnson  Authentic National Sales Director.

Aimed at driving growth, the Brand Partnerships division will identify and develop partnership opportunities for clients in the music and entertainment space. Working alongside the internal content team, labels and industry partners.

The new team sits within the national sales team at Authentic Entertainment.

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