AudienScope Q3 shows radio compelling with social
GfK has released the AudienScope Q3 behavioural insights study today at the CRA conference, showing that radio triggers a superior level of social media interaction than any other media.
61% of radio listeners interact with social media. AudienScope Q3 entitled Converting “Like” to Love shows the positive impact of radio’s social media presence and provides a high “ROR” or Return on Relationship.
Of those who engage with radio social media pages, 52% reported it had strengthened their relationship with the station in some way.
AudienScope is a national online survey of radio behaviour, the research is released quarterly and involves 5,000 respondents per year.
Ms Joan Warner, chief executive officer of Commercial Radio Australia said: “The AudienScope results show radio does have a unique relationship with listeners and when an on air shift ends, engagement continues across radio’s social media channels.”