Audible signs multi-project deal with Gwyneth Paltrow’s brand, goop
Audible has announced a multi-project deal with Gwyneth Paltrow’s brand, goop in which four titles have been greenlit under The Goop Pursuit banner.
Launching on January 12, 2023, the collection will explore some of life’s pillars: pleasure, healing, beauty, and change, and include an introduction from goop’s founder and chief executive officer, Gwyneth Paltrow.
Paltrow’s brand has become known for its quirky and sometimes strange investigations and products like Vampire Repellent or ‘This Smells Like My Vagina’ candles.
The first original, Leaning into Pleasure, is hosted by Penda N’diaye, founder of Pro Hoe, a brand that focuses on sexual liberation in Black and Brown communities.
This 90-minute Audible Original features multigenerational discussions on the topic of pleasure–how we experience it, what blocks it, how we can allow ourselves to express our desires, and more. It also features a discussion with Paltrow about her experiences navigating pleasure and societal taboos.
“I loved speaking with and, even more so, listening to Penda N’diaye—she’s so strong and thoughtful. Likewise, our other three hosts in this collection also have an incredibly nuanced and inviting way of approaching the big and small questions that shape our lives and communities,” says Paltrow.
“We’re excited to share their stories, voices, and perspectives.”
Additional originals in the collection include Healing in a Sick Society, hosted by psychiatrist Will Siu; Finding Beauty, hosted by author and LGBTQAI activist Jodie Patterson; and Coming Home to Yourself, hosted by clinical psychologist Dr Thema S. Bryant.
“goop has built a community in the lifestyle and wellness space, which aligns with Audible’s principles and we know our listeners are deeply interested in self-care and well-being,” said Zola Mashariki, Head of Audible Studios.
“Gwyneth Paltrow and goop are both refreshing and trendsetting; we admire their curiosity and openness to start hard conversations, which resonates globally. The fresh perspective and open dialogue that goop brings will entertain and inspire our listeners.”
Listeners can hear these titles on Audible from January 12, 2023.