Ash London’s podcast to be hosted, distributed and monetised by Acast

Acast has partnered with Ash London, which will see The Ash London Podcast become part of the Acast Creator Network.

Acast will host, distribute, and monetise the podcast, as it heads into its second season this month.

Renowned for her authentic passion for music and ability to connect with the biggest artists, London began her career in music journalism almost 10 years ago, and has hosted multiple shows including Take 40 Australia, 2Day FM Breakfast, Shazam Top20, and Ash London LIVE.

Now, London’s focus is on producing content on her own terms, as she continues the journey from radio to podcasting.

On a quest to figure out how to keep living her best life, London will release two episodes of The Ash London Podcast each week.

Tuesday episodes will be set aside for ‘mum chat’, featuring women who have chosen to become mothers and keep their careers on the go, while episodes released on a Thursday will see London welcoming a new guest — someone who has entertained, inspired, brought hope, or just provided welcome distraction over the past couple of years.

Upcoming guests for Season Two include Jessie Ware, host of Table Manners, Alex Dyson, Sam Fender, Brendan Fevola, and Brooke McClymont.

Under the new partnership, Acast will expand the podcast’s reach and audience. As part of the Acast Creator Network, The Ash London Podcast will also be monetised through ads, sponsorship, and branded content — which will see Ash lending her voice to brand messages, delivered directly to her listeners.

“After wrapping up my radio show and becoming a first-time mum, I knew I would still need a creative outlet to feel like me — and I have truly found it in podcasting. I’m in the wonderful position now of being able to do things differently, put my own touch on the content I create, and to have that independence is incredibly important to me,” says Ash.

“I just knew Acast was the right home for my podcast and I’m so excited to be back launching Season Two with them.”

“Acast gives podcasters the freedom and tools to develop and grow valuable listener relationships while ensuring they retain complete creative control — something that’s particularly appealing to creators like Ash, who have entered the world of podcasting from careers in traditional broadcasting,” says Guy Scott-Wilson, Creator Network Director, Acast Australia, and New Zealand.

“As the home of independent podcasts, our mission is to be the most creator-centric podcast company, and we’re confident we can work with Ash to further build on the success she’s seen with her podcast so far.”

As part of its commitment to the open podcast ecosystem, Acast will make The Ash London Podcast accessible to listeners on all podcast platforms, including Apple Podcasts, Spotify, Amazon Music, Google Podcasts, Samsung Free and more.

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18 Feb 2022 - 10:21 am

A great get from ACAST, Ash is a content machine. Huge loss for SCA, but so stoked to see her smashing it!

19 Feb 2022 - 12:00 pm

Who cares who distributes and hosts and monetises a podcast… it’s not news.
It’s getting to the stage where we’re going to see a post every times a sales rep sells a package…


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