ARN’s iHeart and Magellan AI celebrate top podcast advertisers with new award

ARN’s iHeart, in partnership with Magellan AI, has unveiled a new initiative designed to recognise and celebrate the brands and agencies investing the most into the Australian podcast industry.

Each quarter, coinciding with the release of the iHeart and Magellan AI Top 15 Podcast Advertisers list, iHeart will present the newly introduced Australian Agency of the Quarter award.

This accolade honours the agency that dedicates the highest ad spend to podcasts each quarter.

For Q2 2024, the inaugural Australian Agency of the Quarter award has been presented to OMD Australia.

The latest Top 15 Advertisers list for Q2 2024 features a diverse range of brands from various sectors, including technology, finance, retail, and healthcare. BetterHelp leads the list with the highest investment, followed closely by McDonald’s in second place, and Airbnb rounding out the Top 3.