ARN take Mix & 97.3 to market

Staff Writer

ARN has launched a new marketing campaign for Mix Melbourne, and 97.3 in Brisbane, you can see the outdoor version of both creatives below.

The positioning for the campaign in Melbourne is 'Music That Moves You', and features Chrissie Swan and Jane Hall, whilst the 97.3 Brisbane campaign is themed 'Get Happy', and features Robin Bailey, Terry Hansen and Bob Gallagher.

ARN's National Marketing Director Anthony Xydis commented on the Melbourne campaign saying:

“Music that moves you is a fun and contemporary extension of our brand and is a true expression of our brand identity.”

Speaking about the Brisbane campaign, Xydis said:

“The 97.3FM Breakfast team of Robin, Terry and Bob are iconic faces in Brisbane and we wanted to build on the station’s successes of 2013.

GET HAPPY delivers on this sense of fun and cheerfulness that reflects the 97.3FM brand.”

The new branding will be rolled it in other forms over the coming months for both Mix 101.1 and 97.3.

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