ARN launches iHeartRadio for Business with Mood Media partnership

The Australia Radio Network has launched iHeartRadio for Business in Australia with a partnership with the Australian operation of global media company Mood Media.

It is fully licensed and designed to help major retailers connect with their customers by increasing their in-store experience.

Studies show that music plays a major positive role in customers feeling more at home in stores. 80% say hearing music in-store makes shopping more enjoyable, and 72% feel more connected to the brand as a result.

The iHeartRadio platform has 20 million songs of all styles and moods from 850,000 artists around the world, for customisation by various businesses.

Since it launched in Australia as a free, all-in-one radio, music streaming, entertainment and live events platform, it has had over 1 million downloads.

ARN points out, “The partnership will leverage the in-store experience delivery by Mood Media, including music and messaging, digital screens, scent and other customer interactivity, with the iHeartRadio platform’s ability to continue the conversation and engagement with consumers anywhere, anytime, on app, mobile, tablet or desktop – pushing beyond the confines of the physical stores and opening times.”

Geraint Davies COO of iHeartRadio Australia says, “Combining the in-store expertise of Mood Media with the power of iHeartRadio, this partnership enables retailers to offer their customers the ultimate ‘Store to Door’ experience. “Retailers can now extend the time spent engaging with customers and increase the depth of conversation well beyond the footprint and opening times of their stores.”

Steve Hughes MD of Mood Media Australia adds,: “Mood Media is the global leader in elevating customer experiences and creating emotional connections between brands and consumers, but in partnership with iHeartRadio Australia we are going to be able to offer retailers a more comprehensive way to connect than ever before.

“We are excited to see this roll out with major retailers across Australia.”

Globally, Mood Media has a reach of over 150 million consumers daily through more than 500,000 subscriber locations in 100+ countries. Its clients include high profile retailers and hotels as well as fast food outlets, local banks and thousands of small businesses including coffee shops, shoe stores, medical offices, spas and hair salons.

In terms of licensing of tracks, Mood Music gets master rights with licences from all the major labels and almost 5000 indie labels; mechanical rights; and performance rights with deals with most of the performance rights associations

Studies in the U.S. emphasise that the right kind of music can increase profits for retailers.

For instance. classical music makes customers in bottle shops make more expensive purchases, while romantic tunes do the same for florists.

Faster music makes shoppers walk quickly through the store. Slow tempo music, and lesser known tracks, made them stay longer and shop more.

Women are more likely to be affected by music in stores than men.

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