ARN inks two-year deal with Victoria Racing Club
ARN’s KIIS 101.1 and GOLD104.3 will play key roles in supporting the next two Melbourne Cup Carnivals as part of a new deal with Victoria Racing Club (VRC) for 2017 and 2018.
The stations will have a presence in both The Nursery and The Precinct areas of the carnival, which falls on November 7 this year, with breakfast teams from both stations getting involved.
KIIS’ Matt & Meshel and The 3pm Pick-Up will give listeners the chance to win their way into The Nursery enclosure as the station provides exclusive entertainment and activations.
As the official partner of The Precinct, GOLD104.3 will host passionate punters throughout the day. Breakfast hosts Jo & Lehmo will be giving their listeners the chance to win tickets to join them on Kennedy Oaks Day two days later.
This is the first time the VRC has appointed a radio partner exclusively for its Members Only areas.
“KIIS 101.1 and GOLD104.3 have always been about sharing and celebrating the very best of Melbourne – whether that be sporting events, its culture, great music or lifestyle – and this new partnership is a natural reflection of that,” said ARN CEO Rob Atkinson.
“We are excited about what ARN and its stations will be able to offer our listeners with this partnership and the commercial opportunities for our clients.”