ARN appoints Mango Communications as PR agency for The Edge96.ONE

ARN’s commercial Hip Hop and R&B station, The Edge 96.ONE has appointed Mango Communications, part of DDB Group, as its PR agency. 

Mango is now responsible for supporting The Edge96.ONE across PR and will handle the rollout of a highly anticipated rebrand.

The campaign will see Mango Communications drive brand awareness around the new proposition, amplifying the launch and sustaining the momentum.

The Edge is known for its unrivalled connection to young audiences and strong presence in the digital space. The brand has identified the opportunity for potential expansion and growth in Australia’s under-served contemporary youth space, with further details regarding the rebrand to come.

In addition to the upcoming rebrand, The Edge has put together a new team of inspiring leaders, content makers, culture creators and out-of-the-box thinkers. There will be key staff announcements, alongside the talent announcements in the coming weeks.

ARN, The Edge General Manager Emily Copeland said: “We are excited to be working with Mango at such a pivotal time for The Edge.”

“Our rebrand will be bolstered by Mango’s diverse range of expertise, national team, and progressive strategic and creative approach. We can’t wait to launch this exciting offering with Mango by our side.”

Mango Communications Sydney Managing Director Tabitha Fairbairn said: “Being appointed by the growing and fabulous team at The Edge sees Mango continue to bolster our list of partners. We are excited to be supporting The Edge as they further tap into youth culture – making an impact, sharing stories and creating connections.”

“The brand’s history, future plans and unique offering set it up for a huge year in 2022.”

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Yeah righto
14 Mar 2022 - 10:22 pm

Any chance we could just get it to be what it is? The local station for the Blue Mountains?

24 Mar 2022 - 2:42 pm

Please no, we don’t need a 10th CHR-ish station receivable in Sydney. Glad they’re using the frequency as a bit of a test bed to push the boundaries of incredibly boring “safe” radio.


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