ARN align Cruise for national sales

Staff Writer

ARN have rebranded their Adelaide easy-listening station, Cruise 1323, with the Classic Hits positioner to faciliate a more consistent national sales approach for the markets in which the company operates.

Speaking about Cruise recently to Radio Today, Group Content Director Duncan Campbell said:

"We’re very happy with Cruise and we’re currently sitting well above 2011 averages for share, cume and TSL which is a positive result as we head into 2012…….(Cruise has) a clear point of difference and a consistent music product"

It is believed that there is no format change to the station, however the rebranding brings Cruise in line with Gold 104 Melbourne, WS FM Sydney and 4KQ Brisbane.

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