Alan Jones under the microscope as advertiser backlash continues
“I just wonder whether Scott Morrison is going to be fully briefed to shove a sock down her throat.”
Following tasteless comments about New Zealand Prime Minister Jacinda Ardern, the Alan Jones breakfast show is now officially under review.
According to a new report in The Sydney Morning Herald, Macquarie Media chairman Russell Tate wrote to advertisers and advised them that Jones’ words “fell below the community standards expected of us as [a] broadcaster”.
It follows intense scrutiny and backlash from various groups, and a boycott by advertisers that could have already cost the network more than $1 million according to SMH media sources.
“This incident has brought into sharp focus the need for all Macquarie Media broadcasters to ensure that the debate they bring to the microphone and the words they use are, at all times, respectful and reflect the standards expected today by our listeners, our clients, and the wider community,” he wrote.
The timing couldn’t be worse for Macquarie Media, either. It’s currently in advanced negotiations with Nine Entertainment Co reportedly worth $114 million.
Nine already own 54% of the AM radio network with ambitions to acquire the remaining 46%.
According to SMH journalist Jennifer Duke, the boycott – which was led by social media activist groups Mad F–king Witches and Sleeping Giants Oz – has resulted in more than 100 brands distancing themselves from Sydney’s 2GB Breakfast Show.