AirCheck to release ad revenue data for radio commercials

Staff Writer

Radio monitoring service AirCheck has partnered with My Radio Rates to offer a new service to radio stations and advertisers.

The service will provide spot values for real-time radio buying, with each advertisement assigned a dollar value reflecting current market rates.

Subscribers to the service will have access to the brand new Advertising Expenditure report, which can be customised by market, station, daypart, brand. advertiser and category.

In addition, the Share Report will allow for more detailed competitive analysis of media share by revenue.

The service will be available across the 63 commercial stations monitored throughout Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Gold Coast, Newcastle, Central Coast, Geelong and Wollongong.

Keith Williams, RCS vice president across the Asia Pacific, said this was a milestone for AirCheck.

“The biggest addition to our monitoring service since AirCheck began in 2004.  It adds another dimension to our market intelligence reports and makes our competitive analysis compelling. Ad Revenue reports are available for radio stations in the top 11 markets in Australia and are always live,” he said.

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