ACE Radio Broadcasters launches new brand identity

ACE Radio has launched a new brand identity with a contemporary look which it says reflects the depth and innovation of the ACE network across radio, audio, digital, print and creative content services.

More than just a visual refresh, the rebrand marks a significant evolution in ACE’s journey.

Over the past decade, ACE has transformed from a traditional radio company into a full-service media network. With an eastern seabord footprint that encompasses broadcast radio, podcasting, print media, branded content, commercial audio production and an expanding suite of digital services, the new branding brings all elements together under a unified design.

“We wanted a brand that reflected not just where we’ve come from, but where we’re going,” said ACE Radio CEO Mark Taylor. “This isn’t just a logo change, it a statement. ACE is embracing innovation across every platform, from local radio to on-demand audio and local news content to digital client solutions.”

ACE Chairman and Owner Rowly Paterson said “ACE has always been about connecting communities, businesses, and audiences through the power of sound. This new identity celebrates our proud radio heritage while making it clear we’re embracing the future of audio and digital media. It’s an exciting new chapter—and we’re only just getting started.”

The new ACE logo retains links to its legacy while introducing a fresh typographic style, an updated colour palette, and a clear new tagline: radio · audio · create. Three words that capture the spirit of ACE’s purpose.

The launch of the new ACE corporate branding signals the beginning of a company wide refresh.

Earlier this week, Wangaratta based stations Star FM and EDGE FM offered a first look at ACE Radio’s updated station branding. This refreshed visual identity will continue rolling out across all ACE stations and platforms in the coming months.