Acast to manage ad sales and distribution for Higher Ground podcasts

Acast, the world’s largest independent podcast company, will manage ad sales and content distribution for Higher Ground podcasts.

Acast will make several Higher Ground podcasts available to audiences free of charge on all podcast platforms and listening apps globally.

Select Higher Ground podcasts will now support sponsorships, advertising, and branded integrations through Acast’s industry-leading technology, which allows brands to reach listeners of those podcasts across all platforms.

Higher Ground produces popular podcasts including the recently launched Audible Original series Michelle Obama: The Light Podcast; the hit series Renegades: Born in the USA, The Big Hit Show, a series of audio documentaries hosted by Alex Pappademas that focus on the pieces of popular culture that have defined and changed our culture; as well as The Sum Of Us, from Heather McGhee, author of the New York Times bestselling book of the same name.

Each podcast episode will be exclusively on Audible for two weeks, and then will be distributed widely by Acast and available wherever podcasts are found.

Acast CEO Ross Adams says “Higher Ground continues to deliver among the most engaging and high-calibre audio content in the industry, and we look forward to teaming up with them to make vital storytelling available to communities all over the globe.”

“This relationship marks an exciting new chapter not only for Acast, but for the audio industry at large, as we work hand-in-hand to make the world a more connected place.”

Dan Fierman, Head of Audio at Higher Ground, says “We’ve been deeply impressed by the creativity and innovation of the Acast team. We are excited to work with their team to bring our growing slate of audio content to existing fans and new audiences.”