Acast sign new deal with Amazon Music

Last week, Acast and Amazon Music signed a deal to deliver ad-free podcasts to Prime members and Amazon Music subscribers.

Amazon Music purchased the ad inventory across thousands of Acast podcasts and will give listeners access to those podcasts ad-free on Amazon Music at no additional cost.

Ad-free listening to Acast podcasts on Amazon Music will create revenue for Acast podcasters and open a new revenue channel for Acast.

The agreement enables Prime members and Amazon Music Unlimited subscribers to stream Acast podcasts without ads globally through the Amazon Music app, available via the listener’s device of choice.

Acast CEO Ross Adams said, “This is an exciting deal and we look forward to partnering with Amazon Music.”

“Monetization in the podcasting space has diversified massively in recent years. This deal opens up an additional channel to increase revenue and improve our sell-through rates based on our large ad inventory of Acast Marketplace. We will probably see more opportunities opening up in the industry going forward.”

Craig Strachan, Head of Podcasts, Europe, Australia & New Zealand, Amazon Music said, “I am extremely excited that our Prime members and Amazon Music Unlimited customers can now listen to the fantastic selection of Acast podcasts ad-free, and at no additional cost. 

“I’ve long been a fan of many of these podcasts and can’t wait to dive in. I look forward to our new relationship with Acast.” 

Prime members and Amazon Music Unlimited subscribers can stream the podcasts ad-free on Amazon Music now.

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