Acast launches Local Heroes campaign to promote Victorian businesses

Staff Writer

Acast has recruited some of its popular Melbourne-based podcasters to voice a campaign aimed at reinvigorating local businesses in the battered city.

Melbourne has faced some of the strictest COVID-19 restrictions in the world in order to bring its case numbers down. As the city begins to emerge from some of the tougher restrictions, Acast is hoing to peomote and celebrate local, independent businesses which have reopened.

Georgia Love (Everyone has an ex), Meshel Laurie (Australian True Crime), Paul Verhoeven (Loose Units), and The Weekly Planet team are among the first to lend their voices in support of the program.

The campaign launched today and involves geo-targeted messages running across Acast’s full podcast network. The company hosts more than 20,000 shows and boasts 26 million monthly listens in Australia.

Guy Scott-Wilson, Acast’s content director across Australia and New Zealand, said Acast’s podcasters had built up highly engaged, loyal communities, which can be leveraged to encourage them to support local businesses.

“Podcasting has continued to be the media platform of choice for many Aussies during this truly crazy year. As restrictions ease in Melbourne, we want to give back to the local community and help shine a light on the amazing independent businesses that are re-opening their doors,” he said.

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