Acast launches new capability on its self-serve advertising platform

Acast, the world’s largest independent podcast company, has launched Audience Segments on its self-serve podcast advertising platform.

The new capability enables advertisers booking campaigns through the self-serve platform to target listeners based on Nielsen Audience Segments across Acast’s more than 92,000 podcasts.

Available now to advertisers in the US, Canada and Australia, Audience Segments marks Acast’s commitment to democratising the podcast advertising industry by bringing professional-level features to brands of all sizes and levels of the podcast buying experience.

“We built our self-serve advertising platform as a response to the market demand from advertisers and have continued to innovate in ways that keep their needs central to the product,” says Niklas Lagerberg, Product Manager at Acast.

Acast introduced its self-serve advertising platform in November of last year and since its launch, the platform has continued to expand to fit the needs of its growing client base.

Previously, advertisers booking campaigns through Acast’s self-serve platform could only target podcasts by listener demographics, location, and show content category. Leveraging Nielsen Audience Segments and extensive insights, Acast’s Audience Segments targeting feature provides an extra layer of intelligence to its self-serve platform. This effectively enables brands to target listeners within specific segment categories including Business Leaders, High Income Earners, Tech Enthusiasts, Travelers, Parents, Pet Owners and more.

Similar to working with a dedicated sales team, Acast’s self-serve advertising platform allows advertisers to effectively measure their campaign performance at every step of the conversion funnel.

Learn more about Audience Segments on Acast’s self-serve advertising platform here.