Acast hires Kate Digby as group sales lead

Staff Writer

Acast has appointed Kate Digby as group sales lead for Australia and New Zealand.

She will be responsible for guiding the sales team and offering further insight to brands and agencies looking to include podcasting in their audio marketing strategy.

She has over 15 years of media experience spanning London and Sydney including being group sales manager for NOVA Entertainment. Most recently, she was commercial director for Sonder Communications, working with clients including Amex, TAFE, Crown and Big W.

Digby will work alongside group sales lead Liam Daly, and report to Henrik Isaksson, Acast’s regional managing director for Australia and New Zealand.

He noted the value Digby will bring to the company.

“Having Kate as part of the team represents the next stage of growth for Acast locally as she brings a wealth of experience working with major brands, across multiple platforms, to drive positive business results,” he said. “Her expertise will be invaluable for any brand wanting to tell their story within podcasting, while maximising the potential of their investment and sales objectives.”

Isaksson also praised the local operation for going from strength to strength, and said there’s never been a bigger opportunity for brands and creators to work together in podcasting.

“Podcasting is home to some of the most engaged audiences of any advertising channel, and Acast is home to some of the most talented creators and biggest shows in Australia,” he added.

Digby highlighted why she felt she fit the role.

“I listen to podcasts all the time — whether I’m driving, cooking or walking — so joining such an innovative, global leading podcast business at a time of continued growth feels like the perfect move,” she said.

“Smart brands are seeing the possibilities presented by podcast advertising, and I’ll be working with them to help achieve meaningful results through the unique and engaging environment it provides.”


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