Acast introduces self-serve platform for advertisers
Acast has developed a new self-serve advertising platform for brands of any size and budget to reach audiences across the more than 88,000 podcasts within the Acast Marketplace.
The new platform is a big step in democratising the global podcast advertising industry as it allows advertisers to start their podcast advertising journey for around $360.
“Podcasts have the most highly engaged audiences of any form of media out there today and there should not be a barrier to entry for brands to connect with these listeners,” said Niklas Lagerberg, Acast Product Manager.
“With Acast’s new self-serve platform dedicated purely to podcasts, we’ve created a unique opportunity for small businesses, as well as larger brands curious about podcast advertising, to dip their toes into the waters on a scale that works for their business needs and budgets.”
Acast’s self-serve platform is now available to advertisers globally and is a smart route for podcasters to also become advertisers and promote their shows and products to their relevant audiences within the podcast environment.
Find more details here.