ABC wins Marketing Team of the Year Award

ABC Marketing has been named Australia’s best marketing team at the Australian Marketing Institute Awards held in Sydney last week.

The team also won best Public Sector Marketing Campaign for its ABC Gives charity campaign.

The team award recognised the ABC’s approach to diversity and inclusion, the scope and breadth of its remit and the execution by the team of marketing specialists. The judges described the ABC Gives campaign as “marketing at its best” with the combined use of the broadcaster’s national platforms alongside campaigns made for local and regional communities.

The ABC’s Director Audiences, Leisa Bacon said, “In this age of fragmentation and disinformation, the importance of trusted, reliable, quality media has never been greater. This creates a massive opportunity for the ABC, and watching our teams rise to this challenge over the past year has been incredible.

“The stars are all the incredible people in our marketing team, who have been recognised for their diverse skills and talent applied to a wide range of campaigns.”

Karen Madden, Head of Marketing for the ABC said that being recognised by marketing’s peak industry body was a huge achievement and testament to all the hard work, passion and focus the team brings to work every day.

“I am so proud to lead such a professional, creative and talented team and I’m so thrilled to see that our work has been recognised in this way,” said Karen.