75% of All Net Use will be Mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts.

Mobile’s slice of internet use has increased rapidly from 40% in 2012 to 68% in 2016, with Zenith forecasting it to reach 79% by 2018.

With Zenith’s Mobile Advertising Forecasts across 60 key countries, they position that  all brands need to become mobile-first in their digital communication. That’s all assets – from brand websites to video ads.

Zenith also tips we need to think about consumer mobility, not just mobile devices. Highlighting that during the day people shift their from tablets to desktop to smartphone, sometimes while watching TV. Meaning there is a need to build brand experiences that can transcend across screens sizes and devices.

What’s your mobile strategy?

You can read more here.