3 million people now listening to DAB+
Three million people are now listening each week to DAB+ digital radio in the five metropolitan capitals. The results are from the latest GfK survey 7 figures released by Commercial Radio Australia.
DAB+ figures show listening and sales of digital radios continue to outperform expectations. There are now over 23% of people in the five state capitals where DAB+ is available, listening on a DAB+ digital radio device.
Sales of DAB+ devices have reached more than 1.7 million and with the addition of the number of vehicles sold with DAB+, it brings the total number of DAB+ devices in the market close to 1.9 million.
Now twenty vehicle manufacturers in Australia are including digital radio and more than 125,000 vehicles with DAB+ have been sold. Brands like Toyota, Lexus, Jaguar, Ford, Mini, Mercedes Benz, Hino, Audi, BMW, Infiniti, McLaren, Nissan, Aston Martin, Land Rover, Isuzu, Lamborghini, Bentley, Porsche, Ferrari and Fuso.
Commercial Radio Australia chief executive officer, Ms Joan Warner said: “Reaching 3 million listeners on DAB+ is an outstanding result and listeners will continue to grow particularly when DAB+ is available throughout other regions in Australia.”
Commercial radio along with the ABC and SBS have positioned to the Federal Government the establishment of a Digital Radio Industry Planning Committee ,which would work on a timetable for a phased rollout of services; possibly starting in 2017.
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