2DayFM launches music Breakfast show with Jamie Angel [first listen]
SCA made the shock announcement last week that the trio of Grant Denyer, Ed Kavalee and Ash London would no longer be heard on 2DayFM Breakfast.
The first edition of the show was introduced with such taglines; “wake up and feel good with more music for Breakfast,” “less ads and less interruptions” and “making Sydney feel good”.
Contrary to 2Day’s Workdays and Nights music formats, there is no contemporary music being played during Breakfast show.
The music format on the first morning sat somewhere between AC, Hot AC and Urban AC, with tunes spanning all the way from the ’80s to 2014… everything from Cyndi Lauper to David Guetta.
Angel is an experienced host, and he sounded friendly and confident on his first shift. He started out with a story about a dream he’d had about working on 2DayFM back in the ’90s.
“More music at Breakfast! This is the new sound of 2DayFM!” he said.
2DayFM will be hoping the show and its music can forge its own place somewhere in between the music strategies of competitors Nova, KIIS, smooth and WSFM.
On the surface it’s not remarkably dissimilar to smoothfm’s music-driven Breakfast format, however the on 2Day music is definitely younger (plenty of ’00s and early 2010s music).
Focussing on music will also pitch the show against streaming giants like Spotify and Apple Music for audience, as well as digital music-based stations like Coles Radio and SCA’s own Easy Hits, Old Skool Hits and Urban Hits.
Although there were certainly fewer ads and more music, there was still plenty of SCA promo for its RnB Fridays gig and 2DayFM’s Alpha Bucks competition.
Although SCA has insisted this new show is not a stop-gap option or holding pattern, speculation surged over the weekend that the next move could be another talent-based show (whether later in 2019 or in 2020).
What’s for certain is that this is definitely a cheaper option for SCA, but only time will tell whether music can deliver a share of over 5% in Sydney.