2AY develop second station, online

While we have talked a lot about digital radio this week, there is one station that is getting proactive and making itself ready for when DAB+ comes to town.

2AY in Albury-Wodonga has launched its own online radio station, 2AY2, that will become their digital channel when it finally rolls out to regional centres.

Speaking to the 'Border Mail' 2AY GM, Mark Taylor, says…

"What we're trying to do with 2AY2 is, say you're listening and the football comes on and it's on 2AY and The River and the ABC, so the only music station in town is Star FM. Star FM plays a particular type of music but it's not generally suitable for those above 35 to 40 years old, so…..come on over to our other station (2AY2)"

Taylor says their core artists will be Phil Collins, Katy Perry, Adele and Spandau Ballet….although their player also suggest artists like John Farnham, Kiss and Michael Jackson.

Below is a 14 song snapshot of 2AY2 music…
 

2AY2 has a breakfast show hosted by Don Plenty, from sister station 3WM in Horsham, but for the rest of the day is without an announcer.

Ace Radio own 2AY, and this is their first step in developing a separate channel for their listeners, even without DAB+ in the market.

If you want to have a listen across the weekend, you can here