$100K on offer in KIIS 101.1’s Life Upgrade

Staff Writer

Over the next six weeks, one lucky listener will win a Life Upgrade on Chapel Street with $100,000 to spend, courtesy of KIIS 101.1 and Chapel Street Precinct.

The campaign was launched on-air by breakfast duo Matt & Meshel last Friday.

All listeners who make the shortlist will also receive $100 vouchers valid at all outlets on Chapel Street. KIIS Snap Chap Crews will be busy on the street between 10am and 9pm each weekend giving additional wildcard entrants the chance to win.

“The $100,000 Life Upgrade is one of KIIS 101.1’s biggest giveaways ever in market,” said KIIS 101.1 content director Sam Thompson.

“We are excited to be able to bring so many campaign elements to life with on-air participation as well as engaging Chapel Street’s core audience in a fun and relevant way with the inclusion of KIIS 101.1’s Snap Chap Crew.”

This is the third campaign carried out between KIIS101.1 and Chapel Street Precinct, collaborating on KIIS the Car contest earlier this year and the $20K in 20 minutes promotion, which rolled out at the end of 2016.

Chrissie Maus, Chapel Street Precinct’s events & marketing director said, “Whenever we partner with ARN, the first objective is always the same: to drive additional foot traffic to the street and spark an emotional reaction.”

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