Unlocking the audience that matters: SCA hosts industry insights breakfasts

Zeroing in on the key 25-34 buying demographic to unlock the commercially critical ‘audience that matters’ was the focal point of two recent industry insights breakfasts, hosted by SCA.

The ‘25-54 Unlocked’ events in Sydney and Melbourne provided clients and agencies with direct access to understanding how to effectively connect with this particular audience.

Jimmy Smith and Nath Roye, aka Jimmy & Nath, current hosts of 2DayFM’s Breakfast show, were the energetic MCs, kicking things off in Sydney, while Triple M commentator and Footy Talk podcast host Jack Heverin led the Melbourne event.

SCA Chief Content Officer Dave Cameron moderated a Q&A session with Drive show hosts Carrie Bickmore and Tommy Little, discussing how they build meaningful connections with their loyal listeners.

The duo couldn’t resist the opportunity to play their ‘Time Game’ with guests.

Luke Minto, SCA National Head of Audio Sales and Victoria Young, SCA Head of Radio Sales – Melbourne delivered engaging presentations that unveiled fresh new research about the importance of this key demo.