This Is Pandora – Jane Huxley Part 2
Pandora is a disruptor and so, is radio still relevant in new music discovery? “It’s probably fair to say some of them have lost their way… slightly”, but MD for Pandora in Australia and New Zealand Jane Huxley never goes as far as to say that radio is irrelevant. “It is a very challenging landscape… creating opportunities for players that didn’t exist”.
Pandora is close to releasing new research to the market, but can they benchmark themselves against Commercial Radio? “We can approximate reach and frequency against radio”. Jane explains that Pandora is “An amalgam of the old and the new”, where you can buy both Display and audio advertising “The targeted sale on Pandora is measurable”.
And how does Pandora plan to stay front and centre in the car dashboard?
This is Pandora’s Jane Huxley Part 2.
In part 2 – can Pandora track and compare its listening to commercial radio? And we delve into what’s next for the brand in the region and more.