The Studio at SCA.

Staff Writer
Merrick Watts, Sam Frost, Singer James Bay, Rove

SCA have taken a fresh approach to the creative process.  Gone is the sterile boardroom or poky conference room to thrash out creative ideas – instead they have created – The Studio.

It’s a space dedicated, as Wade Kingsley describes it, as “Jamming with Brands”.

Cutting to the chase, clients can work one on one with SCA’s stable of on-air talent in the space to create and deliver ideas and outcomes.

We spoke with SCA Chief Sales Officer, Brian Gallagher, along with Merrick Watts from Triple M Drive and Wade Kingsley, the Head of The Studio at SCA.

For On-Air talent like Merrick Watts, he says its “going into space where you commit to being creative”. And from a talent perspective, Wade makes the programming connection even clearer. “this is as close as you get to show planning for brands”.

As talent like Merrick Watts hurtle down a road of even closer client relationships, do their brands also have to fit brand “Merrick”?

We ask Brian Gallagher how far SCA is planning on taking the new Strategy. We all know it’s a crowded space – all the networks have moved beyond just pumping out an FM signal… but what does SCA bring into the mix that stands out from the others?


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