The Studio at SCA nominated for 2020 Mumbrella Awards

A voice skill developed by The Studio at SCA has seen the agency nominated as a finalist in the 2020 Mumbrella Awards.

The Studio at SCA, in collaboration with Alkira and Publicis Worldwide, is nominated in the Best Use of User Experience category alongside four other finalists.

Their entry is a media-first voice skill created for the Queensland Eye Institute Foundation’s (QEIF) fundraising art exhibition Last Seen. 

The Last Seen voice skill was designed to enhance the experience for visitors to the Last Seen exhibition, and is the only Australian voice skill to be recognised globally in a one-of-a-kind smart speaker experience.

“It’s fantastic to see this innovative audio idea recognised once again, this time as a finalist at the Mumbrella Awards,” SCA national head of sales, Nikki Rooke, said.

“As technology evolves, audio’s capability is increasing to include world-class ideas like this one. Using voice and audio to enhance an art exhibition has never been done before in Australia. We’re very proud of the idea and the outcome.”

The exhibition paired vision-impaired Australians with artists to create paintings of their last significant memory before their vision started to deteriorate.

The voice skill housed unique soundscapes that accompanied each painting. 

“At The Studio at SCA, we’re committed to award winning audio creativity and insight led ideation,” SCA national head of creativity ‑ The Studio at SCA, Matt Dickson, said.

“To be recognised as a finalist in the Mumbrella Awards is an honour and shows how versatile audio can be at solving client challenges. The fact that this project was a collaborative effort with Alkira and Publicis Brisbane makes the nomination even more satisfying.”

The Mumbrella Awards will take place as a virtual event on 8 October 2020 and will be hosted by SCA’s Hit Network national nights host Ash London. 

The Last Seen exhibition skill can be heard on any Google Assistant enable device by saying “Ok Google, talk to Last Seen exhibition”.