The Flip – Date Confirmed
SCA has drawn a line in the sand on when they plan to re-badge their regional radio brands to either Triple M or Hit.
December 15 will see many heritage brands names disappear forever with 43 stations joining the Hit Network and with 35 stations to re-brand under the Triple M banner.
Expanding on its existing seven Hit branded stations, the Hit Network will expand from December to encompass an additional 34 regional stations. So any that are currently branded as either, Sea, Hot or Star with become Hit.
Sea FM Gold Coast and Sea FM Gosford will take on board the Hit network brand look and feel, so those colours and design elements are in but they will retain the Sea FM name.
25 of SCA’s current LocalWorks stations, will take on the Triple M brand.
Four heritage markets including Townsville’s 4TO, Gosford’s 2G0, Newcastle’s KOFM and the Gold Coast’s Gold FM will keep their original station name but move to the Triple M colour palette.
SCA’s Rick Lenarcic Head of Regional Media said: “We are really excited to announce expansion of the Hit and Triple M radio Networks in one of Aussie media’s biggest brand plays.
“We firmly believe that by aligning our regional stations to either the Hit or Triple M brands, we will not only deliver better content to our regional audiences, but also be easier to do business with, given we will be streamlined to two strong brands.
For the first time, our audiences and advertisers will identify and engage with brands that are both local to their region and national.
We look forward to unveiling the brands and their associated marketing campaign.”