Survey result is cause for celebration at Darwin’s Territory FM

Darwin-based Territory FM is celebrating the release of new ratings which rank the station as the number one choice for its core demographics.

Territory FM Station Manager Matt Bern is delighted by the latest McNair Community Radio Listener Survey ratings, saying the market research is a big win for the local broadcaster.

“Territory FM continues to have great gains in listenership with Darwin’s 40+ demographics. We’re the number one radio station for males aged 40+ and now for the 40-65+ demographic overall,” he says.

“Over 48,000 Darwin residents aged 15+ are also tuning in weekly to catch their favourite shows. We’re over the moon to see such high numbers.”

Based at Charles Darwin University’s Casuarina Campus, the station has been on air for over 40 years.

Bern says “The volunteers make TFM what it is – being supported by the Darwin community keeps our beloved station alive.”

The station says there was not only an increase in time spent listening, but the latest ratings show a nine per cent rise in monthly listenership from 2021 to 2022, and a six per cent growth in weekly listenership.

Bern says long-running community relationships have also produced active sponsorship opportunities for the radio station and local advertisers.

“We’re dedicated to Territory FM as a not-for-profit. These sponsorships help our station to provide great training for volunteers, and effectively promote local businesses and events across the airwaves.”

While the ratings are the latest cause for celebration, the team is already planning for new studios in the coming years.

“Territory FM has big things ahead; we’ve got our sights set on the future of Darwin community radio.”

104.1 Territory FM broadcasts under a community licence held by CDU.