What's New September 1, 2023

Star still leads the way: Central Coast Xtra Insights

Reporter

In the first Xtra Insights survey of the Central Coast in a year, Star 104.5 remains the leader ahead of Hit101.3 and Triple M 107.7.

Star dropped 0.6 to an 18.5 audience share 10+, Hit was unchanged at 15.1 and Triple M saw a 1.6 loss to sit at 11.0. The biggest growth in the region was for triple j, up 0.8 and fourth with 7.7.Despite 1.8 and 1.9 losses in mornings and evenings for Star, the breakfast pairing of Rabbits and Gina, Dave ‘Rabbit’ Rabbetts and Gina Jeffreys, were up 0.5 to 19.4, near five points ahead of Hit’s Maz and Matty who dropped 0.6 to 14.7.Only Triple M, of the big Gosford three, saw any growth in their cumulative audience. ABC Central Coast, steady at 4.2, saw the most, with 1000 extra listeners. Star picked up almost 2000 in breakfast.

SCA Head of Regional Content, Blair Woodcock says “It’s fantastic to see today’s result confirming over 42% of the Central Coast is listening to SCA stations each week! The team at Hit101.3 should be proud to claim the #1 station for People 25-54 and Maz & Matty as #1 in Breakfast for People 25-54. Triple M has done a brilliant job to claim #1 station for Males 25-54 and Paddy & Rob Palmer as #1 Breakfast show for Males 25-54.

“Well done to the entire team in Gosford, who continue to work so hard to deliver the best radio for the Central Coast.”

Click on charts below to enlarge.