Social Scorecard: Radio’s top social posts this week feat. triple j, 2DayFM and Fitzy & Wippa

Our top picks this week all come from triple j, 104.1 2DayFM (or should I say 2GayFM) and Nova 96.9’s Fitzy & Wippa.

1. triple j: Facebook – The moment Australia said “YES” and ‘Australians said ‘YES’. Here’s the results’ (ABC)

I commend the j’s for their genuine, heartfelt package direct from the vote announcement. That my friends is how you create compelling, interesting social media content. They captured the raw emotion people felt over the vote result, triggering feelings of empathy and sparking a connection with followers.

The second video is engaging because it’s informative and continues the conversation, maintaining that powerful connection with listeners. Both were perfect little bites of content, sitting at the ideal length.

Overall it’s a fantastic example of how to generate high engagement and two great pieces of social media content.

https://www.facebook.com/triplej/videos/10159819277140160/

2. 104.1 2DayFM: Facebook Cover Video – ‘We say Yes to love’ (SCA)

Look at you SCA! Branded Facebook cover video AND 2Day rainbow profile pic – kicking goals!

There’s a lot of thought, creativity and work that goes to something that looks so simple, but if executed badly, wouldn’t have had the same sort of impact. SCA continually demonstrates that they are leading the way when it comes to utilising all the various features each platform offers – and working it to their advantage.

This is not only engaging but speaks volumes about their brand – it humanises their network and immediately offers listeners a connection in a simple, yet creative way.

3. Nova 96.9’s Fitzy and Wippa: Instagram – ‘The marriage equality vote result is in, and it’s a YES!! (Nova Entertainment)

There’s always something weirdly mesmerising about Instagram Boomerang videos. There’s just something about them that makes it so hard to look away. This is a shareable bit of content that’s creative but also boosts engagement – this would have stood out over pictures and videos that would of bombarded follower’s feeds.

It was a great way to display the show’s personality whilst connecting with listeners.

https://www.instagram.com/p/BbflMHWBQba/

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Social Scorecard is compiled exclusively for Radio Today by Jess Frangelli and is brought to you by Social News Desk.