SCA ‘flicks the switch’ and officially welcomes 90.9 Sea FM back to the Gold Coast

Former Editor & Content Director

Southern Cross Austereo’s (SCA) Hit Network station on the Gold Coast has officially switched back to being 90.9 Sea FM this morning.

The announcement of the revival was made yesterday morning, with chief content officer Dave Cameron saying 90.9 Sea FM had always been a “legendary and hugely successful local radio brand”.

Breakfast co-host Bianca Dye echoed those sentiments this morning, saying as a Gold Coast local, the return of Sea FM was quite emotional.

“Gold Coast, you wanted this and we listened and this is happening,” she said on-air, just ahead of the changeover. “History is being made. We’re going back to our roots.”

The Breakfast show then played a long package tracking Sea FM’s history since its inception in 1989, through to the Hit Network branding as Hit90.9, and now, back to Sea FM.

“Gold Coast, we’ve heard you. You want your favourite radio station back. The one that’s been with you your whole life. Thanks for being with us for this special announcement. Take a look around. Take a deep breath. Remember where you were when you heard the news. Sea FM is back,” a voiceover in the package said.

A separate voiceover said Sea FM promises to be the heartbeat of the Gold Coast again.

“Sea FM promises to bring you that feeling back,” it said.

“Sea FM loves the Gold Coast. And the Gold Coast loves Sea FM.”

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Flicka Da Switch
12 Aug 2021 - 11:12 pm

Does this mean ‘Aaron Rich – Flick The Switch’ is making a come back?

Come in Spinner
13 Aug 2021 - 10:11 am

If the recent success of 2DayFM has taught SCA anything it’s that sticking with the heritage station name is always the best way to go. Good on them for sticking to their strengths.

13 Aug 2021 - 11:48 am

They should do this with their Central Coast station as well, Sea 101.3 was a heritage brand they people knew and liked. Branding it HIT is dull and irrelevant, open goal for Star FM

Nicholas Whitrod
27 Aug 2021 - 2:53 pm

Maybe SCA should rebrand The Fox as 3XY so it does not sound like a pest. Move the station from 101.9 to 1422 and give it some more good music and less ads and ongoing talkback


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