SCA’s Summer Holiday research

During 2013, Southern Cross Austereo Research conducted a lot of generic research for their clients.

They recently started an external e-newsletter to send out to clients and agencies that are interested in receiving regular sales/consumer/market research.

SCA have kindly allowed us to share this data with you.

After a long and busy year, there's nothing better than winding down and relaxing.

Whilst some people are jetting off this summer, many will be hanging around home and going on a few day trips close by. Check out the below presentations that show unique opportunities in the 5 key metro markets for clients to communicate with customers who are staying put this holiday season.

Sydney

Melbourne

Brisbane

Adelaide

Perth

See previous research : 6 key themes of summer and the Mood Monitor