SCA stations rule in Central Queensland: Xtra Insights Survey 1

Triple M Central Queensland's Pinky and Macca. Image supplied.

SCA holds a commanding duopoly in the latest Xtra Insights Survey for Central Queensland, with Triple M and Hit the #1 and #2 local stations respectively.

Triple M Central Queensland rose 8.2% to 29.0, making it the station most listened to among all people 10+, ahead of Hit Central Queensland (-4.9% to 28.4), with 4CC third overall (+1.8% to 8.7) and 4RO unchanged on 4.3.

Triple M Central Queensland’s Shannon ‘Pinky’ Neven and Matthew ‘Macca’ McDonald absolutely slayed in Breakfast (up 8.3% to 27.6), to now sit just behind the Hit Network‘s now-defunct Bronte & Lakey, which dropped 5.9 this survey to 28.3.

Triple M enjoyed gains across all dayparts.

Phil Bradley, Head of Triple M Regional Content, said: “Today’s results are a strong affirmation of what Pinky and Macca have created since coming together in August 2025. The team have built a strong connection with Central Queensland audiences by never losing sight of what matters to locals. Combined with Pinky’s long-standing presence in the market, Triple M breakfast delivers the familiarity, humour and local engagement that regional audiences value every morning.”

“Pinky and Macca have created genuine local moments that Central Queensland want to be part of, earning them  an extra 24,400 listeners. It’s a real privilege to be part of helping CQ start their day with a smile.”

Jase Allen, Head of HIT Regional Content, said “Today is a fantastic result for our Hit Central Queensland team. Securing the Number 1 station in the all important ‘Audience That Matters’, people 25-54, proves the connection the Hit brand has with our local listeners and community.”

“Congratulations to Jacob Brown, our local workday announcer and the entire Hit team on today’s results.”