SCA and AFL sign Australian-first podcast agreement


SCA and the AFL have today announced a multi-year podcast co-collaboration agreement to develop audio on demand concepts for the league and extended their long-standing partnership for Audio Broadcast Rights.

The partnership is an Australian first, extending SCA’s and the AFL’s long-term radio broadcast agreement with Triple M.

The AFL and LiSTNR will collaborate with their respective resources in creating, producing, distributing, and commercialising in app programming and feature podcasts including SCA talent and AFL league stars.

The new radio partnership covers the 2023 and 2024 AFL seasons and includes the exclusive FM radio rights in Melbourne, Adelaide and Perth, plus rights on all other Triple M metro and regional radio stations around Australia, including SCA’s Canberra joint venture station Mix 106.3.

The agreement also confirms that all AFL matches in every round will be available anywhere in Australia on LiSTNR and selected AFLW matches, including the AFLW Grand Final, will also be available anywhere in Australia on LiSTNR.

This partnership builds on a relationship that extends over 25 years and allows a continued joint focus to grow the game from the grassroots to the elite level.

Effective from 1 November, the rights agreement will see Triple M continue its AFL programming, including award winning pre-shows.

SCA CEO Grant Blackley says “We are absolutely delighted to extend and expand our partnership with the AFL to branch into co-created podcasts on LiSTNR. The AFL has been a long term partner of SCA and, given our expertise with the product, we are pleased to have been granted privileged status in this exciting new on demand offering.”

“The AFL is an important pillar in our sport offering on the Triple M network and LiSTNR and the appeal of AFL to our audience continues to grow.”

AFL Executive General Manager of Customer and Commercial Kylie Rogers says “Our radio partners service millions of AFL and AFLW fans across the nation, and the addition of digital rights and zero latency Wi-Fi access will ensure they receive the best possible match experience on any platform of their choice.”

“We are proud to be partnering with Southern Cross Austereo and thank them for their continued support and commitment to delivering unparalleled content for our fans.”

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