Read this: Whenever it suits you

I no longer watch live television. That’s not true. I rarely watch live television. I watch almost everything in delay.

I record the things I want to watch. I download the podcasts I want to hear. I bookmark the articles I want to read. Then I watch, listen to and read those things when I want to.

It’s a level of control I couldn’t imagine when I first started watching TV and listening to radio.

It’s a level of control I can’t imagine not having now.

My local radio station in St. Louis, Missouri, KSHE-95, used to play albums in their entirety on Sunday nights: seven albums back to back, to be exact. If I wanted to hear Little Feat’s Dixie Chicken from start to finish I had to listen Sunday night.

Now, you can stream just about anything at any time.

In college at Indiana University, if I wanted to watch Seinfeld, I had to make sure I was home Thursday nights. In fact, NBC and Seinfeld did a lot to make sure I knew where to be and when to be there.


Where ever you go, there you are

I do this for everything, even sport. I know sport is the one place the networks are convinced is “non-DVR-able”, but I’m not so sure. The issue is no longer when you watch it: it’s how you watch it. The time question has shifted.

It’s not a specific time, it’s a type of time. It doesn’t need to be live, but it does need to be there when you are ready for it.

It’s no longer, Thursdays after Cheers. It’s instant. It’s at this moment. It’s your moment.

If the saying “content is king” is true, then the audience is the king maker.

You have a choice to connect and engage with the shows, the events, the teams you choose. And you get to do it on your terms. I hope you chose to read this when it suited you.

About Jay Mueller:

Jay is from St. Louis, Missouri. He is currently Executive Producer of the #1 rating FM breakfast radio show in Melbourne, Triple M’s Hot Breakfast with Eddie McGuire, Mick Molloy and Luke Darcy.

Jay has hard won experience in both radio and TV. He worked for the FOX Television Network in Phoenix, Arizona, and then the SEVEN Network and a string of number one rating radio shows (both AM and FM) since he moved to Melbourne in 2003.

You can check out his handwork at

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