Radio Ratings: SCA hits the double sweet spot in Melbourne with #1 and #2 FM Breakfast

Staff Writer

Welcome to the first GfK metro radio survey of 2019.

Radio Today‘s comprehensive rolling coverage returns this year, and as always, we will reveal all the market #1s and GfK ratings cards from 9:30am.

We will also bring you the big talking points, headlines, and top takeaways from each metro market; Sydney, Brisbane, Melbourne, Adelaide and Perth.

Keep checking back throughout the day for market analysis, as well as DAB+ ratings and how the networks will play a game we like to call The Spin.

Survey #1 for 2019 was conducted by GfK for Commercial Radio Australia between Sunday, January 20 and Saturday, March 2.


  • Smoothfm is still Sydney’s #1 station overall on FM, rising to a 9.7% (+0.6) share of listening among People 10+.
  • There were overall dips for Nova 96.9 (-2.1) and KIIS FM (-1.1) but Kyle & Jackie O remained strong on Breakfast, holding 10.1% (-0.4) in top spot.
  • Fitzy & Wippa also lost listeners, falling to 6.4% (-2.0).
  • Triple M Sydney listeners may take some time to warm to a new show helmed by Lawrence Mooney, with the Breakfast show falling to 4.7% (-1.5).
  • It was better news for SCA at 2DayFM, with the station up to 5.9% overall (+0.5), and a huge jump to 11.3% (+4.0) in their 25-39 bullseye demo, but both SCA stations are now behind Ben & Liam (5.2%) on triple j Breakfast.
  • Meantime, Ben Fordham and Ross Greenwood wrestled back Drive for 2GB from the ABC.

#1 FM Overall – smoothfm
#1 AM Overall – 2GB
#1 FM Breakfast – KIIS: Kyle & Jackie O
#1 AM Breakfast – 2GB: Alan Jones
#1 FM Drive – smoothfm: Byron Webb
#1 AM Drive – 2GB: Ben Fordham/Ross Greenwood


  • It’s a huge survey win for Southern Cross Austereo in Melbourne, as Fox FM retains its #1 Breakfast spot, moving into double digits with a 10.2% share of listening (+0.7).
  • Fox also claims market-leading positions overall on the FM band, with double digits (+0.8), and for Hughesy & Kate who remain top dogs at Drive.
  • Triple M’s Hot Breakfast moves into #2 spot on FM Brekky (and Kennedy Molloy are up to #2 on Drive), while there were swings away from Gold’s Christian O’Connell, KIIS FM’s Jase & PJ and also smoothfm in that daypart.
  • KIIS was also the biggest loser overall, down to 4.8% (-1.3), while triple j was up +0.9 overall and Ben & Liam on Brekky were up to 5.6 (+1.2).

#1 FM Overall – Fox FM
#1 AM Overall – 3AW
#1 FM Breakfast – Fox FM: Fifi, Fev & Byron
#1 AM Breakfast – 3AW: Ross & John
#1 FM Drive – Fox: Hughesy & Kate
#1 AM Drive – 3AW: Tom Elliott


  • Nova pulls away from a typically congested pack in Brisbane, knocking Triple M out of market-leading positions overall with 12.9% (+1.6), and on Breakfast with 12.9% (+2.9).
  • The departure of Lawrence Mooney is followed by a big swing away from Triple M Breakfast of (-2.4), but the show remains in second spot.
  • It’s better news for SCA with Hit105 rising to 11.2% (+1.2) at Brekky.
  • It was a decent book for 97.3FM overall, with the ARN station rejoining the pack in double digits overall with 10.4% (+0.7) despite a fall to 9.0% on Breakfast (-0.5).
  • On the AM side of things, 4KQ’s Laurel, Gary & Mark reclaim #1 at Breakfast from the ABC.

#1 FM Overall –  Nova
#1 AM Overall – 4KQ
#1 FM Breakfast – Nova: Ash, Kip, Luttsy & Susie
#1 AM Breakfast – 4KQ: Laurel, Gary & Mark
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – 4KQ: Nick Michaels


  • In a result that will surprise nobody, the ever-consistent Mix 102.3 is the #1 station in Adelaide overall with a 13.3% share of listening among People 10+.
  • Jodie & Soda also retain their FM Brekky mantle, on 13.3% (+0.5).
  • Hit107 had a strong book among the rest of the contenders, rising to 9.4% overall (+1.3) and with new Breakfast show Rebecca Morse & Andrew Costello on 7.8% (+2.1).
  • Will & Woody weren’t able to arrest their fall on Drive, dipping to 12.1% (-1.1) as Nova’s Kate, Tim & Marty streak ahead on a whopping 15.2% (+3.0).
  • ABC Adelaide pulled off an impressive result, #1 overall on AM, while Ali Clarke is the #1 Breakfast show across the entire market with a rise to 14.4% (+1.0).

#1 FM Overall – Mix
#1 AM Overall – ABC Adelaide
#1 FM Breakfast – Mix: Jodie & Soda
#1 AM Breakfast – ABC: Ali Clarke
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – FIVEaa: Rowey & Bicks


  • Mix94.5 ended 2018 at the #1 FM station overall, and it has further solidified its market-leading status on Brekky & Drive.
  • Clairsy, Matt & Kymba jumped to a 15.1% share of listening (+1.8), ahead of Nova Breakfast who fell -1.7 to a still respectable 13.2%.
  • Kennedy Molloy claimed the #1 spot on Drive with 14.6% (+1.0), pulling out ahead of Kate, Tim & Marty with just -0.2 separating the two shows.
  • The results weren’t as rosy for Hit, falling to 9.4% (-1.6) overall and also dropping -1.0 on Breakfast, while 96FM dropped on Breakfast and Drive, as well as falling to 7.8% (-0.8) overall.
  • triple j had a fantastic book, rising to an 11% share (+2.0) while Ben & Liam (+2.7) are now above Hit and 96FM on Breakfast.
  • The return of Russell Woolf to ABC Perth has paid dividends, with the station claiming #1 AM Drive and Breakfast, and retaining top spot overall.

#1 FM Overall – Mix94.5
#1 AM Overall – ABC Perth
#1 FM Breakfast – Mix94.5: Clairsy, Matt & Kymba
#1 AM Breakfast – ABC: Nadia Mitsopoulos & Russell Woolf
#1 FM Drive – Mix94.5: Kennedy Molloy
#1 AM Drive – ABC: Geoff Hutchison

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Recent comments (15)
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French Kisser
12 Mar 2019 - 10:21 am

KIIS 1065 in trouble outside of breakfast. Arvo numbers worse than 2Day and equal in drive? KIIS in Melbourne completely out of the race at this point.

12 Mar 2019 - 10:41 am

Well done to Cale from Nova 91.9 Adelaide who had a fantastic result after his job was made redundant and simulcast out of Melbourne last week.

12 Mar 2019 - 11:01 am

Nova 969. Mega ouch. Any possibility those numbers are a little bit exaggerated?

Data Nerd
12 Mar 2019 - 11:17 am

Mmmmm. GFK. Me thinks you had trouble getting the younger end to get off the beach and fill out diaries this survey????

12 Mar 2019 - 12:57 pm

WSFM mornings/arvos/drive were increased this survey. Well done.

12 Mar 2019 - 1:23 pm

Hit 929 breakfast has to be a concern. It’s now the only Hit Network breakfast show that isn’t proving competitive or showing any signs of growth. How much longer till a change is made?

Neil Docherty
12 Mar 2019 - 2:23 pm

2CH is the dark horse in the pack….watch this little baby hum!

12 Mar 2019 - 2:32 pm

If I’ve said it once, I’ve said it a million times. Triple M’s little Robin experiment is well and truely failed.

Neil McKenna
12 Mar 2019 - 2:45 pm

Both sports stations in Melbourne are basket cases. It’s time to pull the plug and replicate the 4KQ format which consistently rates over 8 %.

12 Mar 2019 - 6:34 pm

Welldone 2DayFM arvos to all involved. What a win. And Welldone to the team in nights, beating Smallzy. What a day

12 Mar 2019 - 9:42 pm

Is that true about Nova Adelaide afternoons being networked out of Melbourne? Why was there no radio today article? That would be a pretty big deal wouldn’t it?

13 Mar 2019 - 4:03 am

I wondering if Marie Kondo needs to visit KIIS 101.1 and declutter any of the program schedule not sparking joy with listeners.

It’s been a ratings challenge for 101.1 way before the personnel changes of 2018 or the rebrand of 2015.

Yet this ratings dip below a 5 share has only happened once before across a 30 year period for this station since 1989.

What to do? Perhaps it’s time they take a chance on K&J for Melbourne breakfast. it couldn’t do any worse than the local breakfast show they have now. it’s no longer controversial to run national drive shows. it can’t be such a giant leap to try it out.

Jase and PJ are great in my opinion but I think would better serve ARN doing an extended drive shift 3pm til 6pm in Sydney and Melbourne combined. playing more music than their competition yet still having fun – it would be a real point of difference.

13 Mar 2019 - 12:38 pm

Who are these “survey responders”???

The wrong stations and the wrong shows are being heralded as #1.

13 Mar 2019 - 5:10 pm

Congratulations to Wendy Harmer and Robbie Buck coming in at number 2 in breakfast behind Alan Jones and in front of Kyle and Jackie O.
She is still the queen of radio.

13 Mar 2019 - 5:16 pm

Jase & PJ… disappointing for them. Great show, great potential but they are boxed with a badly programmed station. 1011 has no soul, who are they targeting and who’s really running the joint there?


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