Radio Advisor to be replaced with choice

Staff Writer

With the change next year from Nielsen to GfK, Commercial Radio Australia have announced that Radio Advisor will be replaced by a range of Gold Standard accredited software to access radio survey data.

CRA CEO Joan Warner said:

“The industry has introduced the Gold Standard accreditation to open up the radio analysis software market to ensure choice for advertising and media agencies, advertisers and radio stations using radio audience data. This will enable agencies to integrate radio analysis into their current software systems, while still providing consistent calculations.”

Beginning today, organisations can apply for Gold Standard certification by emailing [email protected]

The full list of software will be made available later in the year.

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