Podshape utilises AI for new Out Of The Ordinary podcast

Australian audio content company Podshape utilised AI for their new podcast, Out Of The Ordinary, which launches on all services at the end of the month. 

The podcast details the story of Canadian entrepreneur Brandon Truaxe who passed away after being kicked out of his skincare company, The Ordinary. 

Brandon had a breakdown in the lead-up to his removal that saw him take over the company’s social media channels and spend the next 15 months firing staff, including his co-CEO. 

To help tell the story, Podshape used AI to recreate Brandon’s controversial social media posts.

Co-founder of Podshape, Jay Walkerden, said, “This is a tragic tale of a man who was a business genius and took a few missteps which ultimately led to his demise.”

“Most of the social media post videos Brandon posted have been removed from socials, however, our research team were able to find the texts of these posts across various sources, including court documents and other media.”

“We have used an AI cloning tool to recreate these posts or order to tell this story as authentically as possible.”

Episode 1 of Out Of The Ordinary is available now with an Apple Podcast subscription, ad-free and early. 

The show launches across all other platforms on 28th August.