Nova Podcasts strengthens youth engagement with new additions

Nova Podcasts has bolstered its reach with 18 to 34-year-old listeners by adding the One Daydream Network’s Just for Girls and Where’s Your Head At? podcasts to its line-up.

Just For Girls is hosted by Izzy Armitage and Sam Guggenheimer (main photo), who candidly share their experiences navigating life in their twenties, covering everything from relationship dramas and dating to TikTok trends and moving out on their own.

Already well established, the podcast brings with it 100,000 monthly Australian downloads plus an engaged audience of young listeners and social media followers.

Where’s Your Head At? was created by Love Island’s Anna McEvoy and Matt Zukowski after their success as finalists in the 2019 season.

Focused on relationships, break-ups, reality TV, trending shows and everything in between, the podcast has become a go-to destination for young listeners seeking laughs, gossip and behind-the-scenes insights.

NOVA Entertainment’s Chief Growth Officer Adam Johnson says “We’re delighted to welcome Just for Girls and Where’s Your Head At? to Nova Podcasts. Both shows resonate strongly with younger audiences by offering authentic, engaging content that speaks directly to the experiences and interests of 18 to 34-year-olds.”

New episodes drop weekly. The podcasts are available now on novafm.com.au, on the Nova Player or wherever you access your podcasts.