NOVA Entertainment appoints Ashley Earnshaw as new Group Commercial Director

NOVA Entertainment has appointed Ashley Earnshaw to the newly-created role of Group Commercial Director, bolstering the company’s commercial leadership team.

Earnshaw joins NOVA from his previous position as Director of Sales – Total Audio at Nine, bringing with him over twenty years of industry experience.

In his new role, Earnshaw will report to NOVA’s Chief Commercial Officer Nicole Bence and will lead NOVA’s agency teams across Sydney and Melbourne, whilst influencing strategy and execution of major initiatives across all markets.

The role will also include national responsibilities for the broader sales team.

Bence says “Ashley’s appointment presents an exciting opportunity to lead our All-of-Audio transformation agenda.”

“This role is a pivotal addition to the team that will ensure we meet the evolving needs of our customers. Ashley brings with him proven expertise and a deep understanding of the value in helping clients unlock growing audiences across audio. I’m confident he will play a vital role in driving the outcomes necessary for us to lead the market.”

Earnshaw said “I’m thrilled to be taking on this new leadership role. Nova is home to some of Australia’s most loved audio brands, with a clear and ambitious vision for the future.”

“The audio industry is at a dynamic inflection point, driven by compelling content, innovation and accelerating digital growth. Increasingly, advertisers want to know how to drive growth. Across Nova’s All-of-Audio, there’s an enviable array of market-leading solutions, and I can’t wait to be a part of it.”

“I’m excited to work under Nicole’s leadership, form part of the commercial strategic direction and lead the agency teams in our largest markets.”

Earnshaw has previously held senior leadership roles at Foxtel Media, Dentsu, Carat Australia and Essence MediaCom.

He commences his new role at NOVA Entertainment in October, based in Sydney.