Nine Radio’s ‘Money’ program to be expanded to TV
Money with Brooke Corte – which currently runs as a radio program across Nine’s 2GB, 3AW and 4BC – will become a multi-platform brand incorporating TV, publishing, bespoke offerings and digital.
The expansion makes Money one of Nine’s ‘Superbrands’ alongside the likes of Domain, Traveller, Good Food, CarAdvice, Good Weekend and Sunday Life.
Corte joined what was then known as Macquarie Media late last year, replacing Ross Greenwood as host of Money News across stations including 2GB and 3AW.
Richard Hunwick, Nine’s director of sales for television and radio, said she’d been a brilliant addition to the team.
“On weeknights, Brooke has been presenting fast-paced, in-depth and up-to-the-minute coverage of the day’s events with everything our listeners need to know about their finances and investments,” he said.
“We will now be extending that brand across all platforms. For marketers, this will mean the opportunity to extend their involvement with Money right across our full radio footprint, across our digital and print platforms, and on to television via bespoke updates in programs like A Current Affair. Additionally, there will be bespoke sponsored extensions offered through Good Weekend or the Money section of our mastheads.”
Nine’s previous foray into finance television programming came in the form of a joint venture with News Corp, known as Your Money. It was a 24/7 multi-channel as well as a publishing platform. The digital publishing platform closed in April last year, and the rest of the operation followed in May after seven months on the air. Corte was an anchor on Your Money alongside journalist Chris Kohler.
Corte noted how much had changed in a short period of time.
“This year saw our whole world change and our attitude to money has too. Our finances have been snapped firmly into focus in 2020,” she said.
“Personal finance has never been more important. I’m passionate about how we can cut through the noise to talk in-depth about the economy, our household finances, and our small businesses.”