GfK survey 1 results for Gold Coast released

Reporter

The GfK radio survey 1 results for the Gold Coast market have been released.

Hot Tomato leads the way with a 16.0 share, (up from 13.8), and dominated most shifts across the workday.

Next was SEA FM 13.2 … up from 11.9.

Triple M moved up to 10.9, from 10.5.

SEA FM saw a surge in the drive slot (17.2, a gain of 5.0) to just edge out Hot Tomato (17.1)

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Joseph
12 May 2022 - 2:52 pm

Can anyone explain why BRISBANE stations are included in the Gold Coast survey but not vice versa ? It would be interesting to see if the change from 1116 to 882 has had any impact for 4bc on the coast.

Joseph

    Editor
    12 May 2022 - 3:38 pm

    Joseph,
    Good question. It may be because the Gold Coast stations are not heard in the entire Brisbane market (lower power transmitters, Brisbane is bigger), but it is a good point. We will ask CRA or GfK to see what they say.
    EDITOR

The Mediaologist
12 May 2022 - 4:25 pm

For Joseph.

Becaause the GC stations pay to be surveyed in the Bris Market

Ali Fan
12 May 2022 - 5:45 pm

Ali Plath , kicking goals on Triple M breakfast. Expect them to go number one next survey .

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